Online marketing guides

The great thing about online marketing is that it's a low cost, highly effective way of getting your brand out there.

These guides are designed for small business owners who want to start using online marketing to improve the results of their website, themselves.

HOW TO GET MORE WEBSITE VISITORS

One of the most common questions I'm asked is - "How do I get more website visitors?"

There's a million and one ways to get more website visitors. This practical guide is designed to introduce you to the only 2 concepts you need to start forming your online marketing strategy.

It will take you through 12 online marketing techniques that you can use to attract the right type of visitor to your website.

What you'll learn

The two vital things you need to do before you start marketing your website
How to find your ideal visitor
How to connect to people looking for what you've got
What search engine strategies to use
How to engage your visitors and encourage word of mouth marketing
If social bookmarking websites like Digg are really the holy grail of traffic
How to create a sales team to market your business
The power of link building
How to approach forums as a source of website traffic
How to use social media to grow your business
The value of other people's blogs
The truth about advertising & traditional media

$27.95 AUD | 27 pages | 2.5Mb | PDF

HOW TO USE TWITTER FOR BUSINESS

The rise in popularity of Twitter means that business can no longer ignore this social media platform.

This article teaches you how to use Twitter for business to increase website visitors, leads & sales by connecting with people. It is an updated version of the eBook "Using Twitter for Business".

What you'll learn

What is Twitter?
Why using Twitter for business is personal
The 5 golden rules
Why limiting self promotion will grow your business
Practical ways to use Twitter for business
Real world examples
Personal branding vs business branding and which is better
How to get started & build your network
How to build solid relationships
How to manage your reputation and find out what’s being said about you
Glossary of terms
Tips from other small business owners successfully using Twitter
Which Twitter tools to use
Answers to frequently asked question

$27.95 AUD | 27 pages | 1.7Mb | PDF

ABOUT THE AUTHOR

Practical Mag articles are written by Clare Lancaster, a communication design professional with over 10 years of online business development and marketing experience.

Clare runs several online businesses, her work has been featured in the Wall Street Journal and Forbes and she is a regular columnist for Nett Magazine.